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Pantene Marks Transgender Day of Visibility with Release of Documentary Short of Adult Transgender Woman’s Sweet 15

‘As a brand, we know the power of hair and how it can be a statement for expressing one's true self,' says Martina Brubacher, Pantene, Latin America.

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By: Lianna Albrizio

Associate Editor

In light of International Transgender Day of Visibility, Pantene released a documentary-style short film for which Grey New York created the campaign.   The documentary short chronicles the Quinceañera (a girl’s 15th birthday celebration in Mexican and Southern European culture) of a transgender woman, Isa, denied one as a teenager. Against great odds from job discrimination to systemic violence, transgender women have made significant progress in Latin America, holding elective office a...

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